A label design is part of a company's branding strategy. A label is what the consumers see first and base their decision on if they will purchase the product or not. We at Rompa Group know how important the first look is and how to create the best first impression. A product label shows what type of brand you are and what you have to offer. Hence packaging is so important for brands, so their clients will recognise them. How often do you buy a broken, torn or misprinted product? You will get doubts about the quality of the product when the packaging is already of a low standard. Using in-mould labelling makes it a lot easier to make a packaging design stand out.
At Rompa Group we can offer all colours in the label design. These colours will stand out as the in-mould labelling design program provides high-resolution images to our machinery. This makes the label very precise but it also enables us to create complex designs that will stand out.
Rompa Group has produced packaging in many different shapes. A great benefit of the IML design process is that it can be implemented to any shape. The packaging can be round, square or oval or something extraordinary. The in-mould labelling process is precise and all final products will have the same accuracy. When the product is finished, we want it to last as long as possible without damages to the label. This is a matter of product design, but also the looks on the outside must maintain high quality. That’s why the IML technique is so suitable for this result. It becomes scratch resistant, the durable design will last for a long time.
Just to give you an overview of the design benefits for the in-mould labelling process:
- All colours are available
- High-resolution images
- Suitable for any shape
- Scratch resistant
- A long lasting design
- Accurate design on the product
- Quick change of design in between different productions