Every year, consumers spent roughly $44 billion on tissues. A total of $15.9 billion is spent on “professional hygiene,” such as tissue products for sanitary facilities outside the home, e.g. in train stations, football stadiums, restaurants and hospitals. TechNavio Research agency estimates that the market for paper towel machines will grow at an average annual rate of 3.61% between 2017 and 2021.
Urbanisation and industrialisation
A particularly strong growth of the tissue and hygiene market is seen in Asian countries along the Pacific, in the Middle East and in Africa. This development is caused by rapid urbanisation and industrialisation, combined with a growing awareness of the importance of hygiene.