Tissues and towel machines

Every year, consumers spent roughly $44 billion on tissues. A total of $15.9 billion is spent on “professional hygiene,” such as tissue products for sanitary facilities outside the home, e.g. in train stations, football stadiums, restaurants and hospitals. TechNavio Research agency estimates that the market for paper towel machines will grow at an average annual rate of 3.61% between 2017 and 2021.

Urbanisation and industrialisation
A particularly strong growth of the tissue and hygiene market is seen in Asian countries along the Pacific, in the Middle East and in Africa. This development is caused by rapid urbanisation and industrialisation, combined with a growing awareness of the importance of hygiene.

Investing in innovation

The growing prevalence of hygiene products is raising the quality of life for people all over the world. After all, good personal hygiene prevents the spread of bacteria and germs. Major players in the market, such as Kimberley Clark, Essity and CWS, are working to develop clean and healthy workspaces and public areas all over the world. A lot of money is therefore invested in the development of innovative products that optimally improve people’s hygiene, such as automatic soap dispensers and towel machines equipped with a sensor. Users do not have to touch these devices at all.