14 July 2020
As an organisation, you want to achieve success with your products. Exactly when you are successful depends on myriad factors. Firstly, it is important to your buyers and customers that your product offers excellent value for money. At the same time, the sustainability of a product is an increasingly important aspect for many. A study conducted by Sanoma shows that 61% of Dutch consumers (no international data are available) are actually willing to pay more for sustainable products and services. Think of e.g. biological food, solar panels, electric cars and clothing made from biological cotton, as well as recycled plastic, smart software to save energy and CO2 reducing holidays.