Innovations for the next generation at Kind + Jugend 2018

More than 1,200 exhibitors and roughly 22,500 visitors from all over the world came to Cologne in late September for Kind + Jugend 2018. This is one of the world’s largest tradeshows for premium products for babies and infants. Rompa’s commercial director Martijn Jansen attended the event and spotted a number of notable trends in this market.

Rompa Group has a partnership with Britax Römer, one of the leading manufacturers of strollers and bicycle and car seats for children. That was a major reason to attend this tradeshow, Martijn explains. “We want to put ourselves in our clients’ position and think along with them about the latest innovations. That is why we keep a close eye on interesting trends in their sector, for example by attending events such as this one.”

Innovations in the World of Travelling Kids
“On the market for car seats, there are many interesting innovations pertaining to safety, comfort and connectivity,” Martijn explains. “The Innovation Award in the World of Travelling Kids category was won by the Maxi-Cosi Jade. This car seat for babies meets the new i-Size safety standard and offers optimal ease of use because it can both be used on a stroller and in a car. Another remarkable product was the Swandoo car seat with its heatstroke detection feature. The handle of this seat will turn bright red when the temperature inside the car becomes so high as to endanger the child’s health. Furthermore, more and more car seats feature built-in connectivity technologies that allow them to ‘communicate’ with parents and carers, e.g. via an app. The introduction of these solutions helps prevent common problems and mistakes that may result in serious injury or even death of the child.”