The topic of plastic has been in the news a lot lately. The visible pollution of our rivers and seas receives widespread attention in all media. However, these reports tend to overlook the positive contributions that plastic makes, e.g. with regard to energy, mobility, healthcare and the safety of our facilities. In this article, we present an overview of the ten main trends and technological developments in the sector, as selected by exhibitors at K, the world's largest trade show for plastic and rubber.