CSR is when companies are conscious of the kind of impact they have on all aspects of society, including economic, social and environmental concerns.
CSR and the values it grants society is highly important in my opinion and I wanted to better understand how CSR can be improved and become more instilled as a business practice.
I thought Rompa would be a great case study to answer this question and build my theses. To my joy, I can wholeheartedly say that Rompa has proven to be heavily engaged in CSR. More so, the Rompa team welcomed me and my project with open arms and did all they could to help me get the data I needed.
I modelled my research to find proof of the so-called ‘CSR driver-chain’. This model examines how incentives that are personal to the decision-maker, in this case, are managers of Rompa, engage managers to participate in CSR. The model also examines how pressures from external stakeholders, like consumers, affect a manager’s engagement in CSR. The model acts to recognize the importance of both intrinsic and extrinsic motivation, as well as determine which one is found to be more influential in motivating CSR. Considering the role of economic, political, social and ethical incentives, I also looked at the role of consumers, home nation and industry pressures that may influence managers to engage in CSR.
My research finds that evidence for both incentives and external pressures are present in managers decision-making to engage in CSR, proving that the ‘CSR driver chain’ is visible at Rompa. What this means is that it is the combined effect of engaged individuals, like managers, as well as the community of stakeholders that surround Rompa that drive CSR. It is great to see that CSR is such an important and actively considered part of the business at Rompa.