Personal care is a broad term. It brings to mind beauty products such as lipstick and skin-care lotion, as well as products such as medication. Then there are the appliances, which is where Rompa comes in. Think of e.g. toothbrushes or razors. Hair removal is a major theme. For example, men devote more and more time to trimming and styling their beards. For a major player on the personal-care market, we developed a smart razor stand. It features a built-in order button that allows users to order new razor blades from home. This extra service improves customer retention and is extra convenient for consumers which explains the increase in spending.
Being your own doctor
We invest more and more in products that help us stay young and live healthier lives, such as smartwatches that monitor our heart rate, speed and the number of steps we take each day. It already starts with new-borns: Rompa develops a smart milk bottle device which measures the amount of food consumed by a new-born. The data is shown via a special application. Our ultimate goal is to become healthier and live longer. That is possible because we have the means to collect a large amount of data about ourselves. We are slowly becoming our own doctors. Monitoring health becomes vital these days.